What does the Event Management course consist of?
The Event Management course trains professionals capable of conceiving, planning and managing cultural, artistic, corporate and entertainment events. Students learn strategy, production, logistics, marketing and audience management. The course combines theory and practice, with direct experiences on real events.
Duration: 1st preparatory year* + 1 year of specialization (Nov / Jun)
Headquarters: Siena - Poggibonsi
Language: Italian
Frequency: Monday to Friday
Number of participants: 20 students
Start: November 2025 - registration open
COSA STUDIERAI
Event designn
A course that guides students in the creation of events, from the ideation phase to the final realization. You will learn project management techniques, definition of objectives and management of resources. The program includes the development of an event plan, from the choice of the location to the management of suppliers. You will work on real cases and event simulations. Perfect for those who want to manage successful events in a structured way.
Event management
A module dedicated to the technical and operational management of events. Students learn about logistics, staff and supplier coordination, time management and safety procedures. The bureaucratic aspects, permits and regulations necessary for organizing events are explored. The course includes practical exercises on live event production. Essential for those who want to become a professional event manager.
Marketing and communication
An in-depth look at event promotion and visibility strategies. Students learn how to create advertising campaigns, manage social media, and communicate with the public. Storytelling techniques for events and the creation of promotional content are explored. The course includes the development of a marketing plan for real events. Ideal for those who want to specialize in event promotion.
Fundraising and sponsorship
A course dedicated to finding funding and collaborations for events, shows and cultural projects. Students learn fundraising strategies, creating proposals for sponsors and managing partnerships. Financing models are explored, from public grants to private sponsorships. The course includes simulations of pitching and negotiation with potential investors. Ideal for those who want to make events and productions economically sustainable.
Live, cultural & corporate events
A specific module for the management of artistic events, festivals, concerts and live shows. Students learn the management of artistic production, cultural programming and technical coordination. They work on the creation of experiential events, considering scenographic installations and visual impact. The course includes case studies on large international events. Perfect for those who want to work in the organization of cultural and entertainment events.
Innovation & Technology
A module to explore new technologies applied to events, from digital ticketing to augmented reality. Students learn how to integrate digital solutions to improve the audience experience and optimize organizational management. Event planning software, CRM and streaming systems for hybrid events are studied. The course includes exercises on digital platforms for event management. Ideal for those who want to innovate in the events sector.
STUDY PLAN
COSTI E ISCRIZIONI
I costi includono laboratori e attrezzature professionali. Sono disponibili agevolazioni economiche, rateizzazioni e supporto bancario per finanziare gli studi. Per dettagli e iscrizioni contatta la segreteria.
